Fixed Ops Roundtable

Chase Southwick: How Northwood Students Run America's Biggest Outdoor Auto Show

β€’ Ted Ings β€’ Episode 285

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0:00 | 18:40

Chase Southwick is the 63rd General Chair of the Northwood University International Auto Show, the largest outdoor new car auto show in the United States. A student at Northwood University, America's Automotive University, Chase oversees a team of department heads and hundreds of student volunteers to produce a three-day event that draws an estimated 50,000 attendees to Midland, Michigan each fall. 

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What we discuss in this episode:

This episode covers the behind-the-scenes of a show that's been running for 63 years, what it takes to convince dealers to hand over six-figure inventory, how students build industry relationships that last decades, and what the 2026 theme "Northwood Drives America" actually means for the show's direction this year.

September 18–20. Midland, Michigan. Ted and Sarah will be there. This episode tells you why you should be too.

Listen to the episode featuring Chase Southwick for even more insights!

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Thanks, Chase Southwick

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