Fixed Ops Roundtable

The University That's Quietly Reshaping the Auto Industry with Kent MacDonald

• Ted Ings

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0:00 | 8:10

The automotive industry is facing a generational shift that most operators aren't prepared for, and the window to act is closing faster than anyone wants to admit.

Kent McDonald, President of Northwood University, sits down with Ted Ings and Sarah VanTine to talk about what's really happening to talent in this industry, why the companies moving right now will dominate the next decade, and what Northwood is building that has some of the largest names in automotive quietly paying very close attention.

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What we discuss in this episode:

  • Why the automotive talent crisis is more urgent than most dealers realize
  • The qualities top employers are desperately searching for, and why they're harder to find than ever
  • What Northwood's Automotive MBA is doing that no other program in the country is attempting
  • The bold moves major automotive groups are making right now to secure their next generation of talent
  • Why Motorsports is Northwood's exciting new frontier, and who's already taking notice
  • The mindset shift that separates the operators who will thrive next decade from those who won't

There's a reason Northwood alumni keep showing up at the highest levels of this business. This conversation explains why.

Listen to the episode featuring Kent MacDonald for even more insights!

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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

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Thanks, Kent MacDonald

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