Fixed Ops Roundtable

How Dealer Pay Is Reshaping Dealership Payments, Compliance, and Risk Management with Travis Siebert

• Ted Ings

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0:00 | 16:24

What if the last interaction your customer has with your dealership is the one that decides whether they ever come back?

In this episode of the Fixed Ops Roundtable, I sit down with Travis Siebert, Senior Vice President of Sales at Dealer Pay, to talk about something that used to be an afterthought in dealerships, and is now one of the most powerful drivers of trust, convenience, and profitability: payments.

What started as a simple conversation about card terminals quickly turns into a deep dive on how modern payment experiences are reshaping fixed ops, tightening compliance, reducing fraud, and improving CSI at the exact moment that matters most, the final touchpoint.

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What we discuss in this episode:

  • Why dealership payments have quietly become a major category, and why dealers can’t afford to ignore it anymore
  • The real story behind surcharging, cash discounting, and why so many dealers are confused (and exposed)
  • How fraud is evolving, from “friendly fraud” to chargebacks, and what dealers can do right now to protect themselves
  • The shift from shared cashier terminals to customer-facing, advisor-level payments
  • Why compliance, reporting, and back-office harmony matter just as much as customer convenience
  • How text-to-pay, mobile wallets, loyalty programs, and even crypto fit into the modern dealership ecosystem
  • What Travis means when he says Dealer Pay isn’t a vendor, it’s a true partner

Along the way, Travis shares real-world examples from dealerships across the country, explains how Dealer Pay stays ahead of changing laws and card brand rules, and offers practical advice for dealers planning for the year ahead.

If you’re thinking about streamlining operations, protecting your dealership, improving the customer experience, and ending every service visit on a high note, this is an episode you don’t want to miss.

Listen to the episode featuring Travis Siebert for even more insights!

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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Travis Siebert

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