Barb Edson: The Power of Transparency in Fixed Operations

Barb Edson is the Executive Vice President and Chief Marketing Officer at CDK Global.

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What we discuss in this episode:

1. The Ascendance of Fixed Ops:

• Uncover the astonishing growth of fixed ops awareness over the past few years.

2. Consumer Experience in the Spotlight:

• Delve into why consumer experience has become the paramount focus for dealers.
• Barb shares CDK's research findings and how they are shaping the industry landscape.

3. Challenges Dealers Face Today:

• Explore the critical disconnect between what dealers focus on and what consumers demand.
• The glaring gap in transparent service pricing and its impact on consumer trust.

4. Digital Transformation in Fixed Ops:

• Understand the pivotal role of digital tools like video inspections, texting, and service scheduling.
• How CDK is partnering with dealers to drive business growth through unified workflows.

5. The Power of Transparency:

• Reflect on the evolution of transparency from sales to fixed operations.
• Why being transparent is a game-changer in retaining customers after the warranty period.

6. Navigating the Future with Digital Retailing:

• Barb shares insights on how digital retailing is reshaping fixed operations.
• The rise of connected car technology and its implications for dealers and consumers alike.

7. CDK's Commitment to Dealers:

• Uncover CDK's dedication to helping dealers navigate the digital transformation.
• From unified workflows to free access to cutting-edge technologies – a partnership for success.

Tune in as we unravel the complexities of fixed operations and gain actionable insights to propel your dealership into a new era of success. Get ready for an eye-opening conversation with Barb Edson, exclusively on this Episode. Stay tuned!

Listen to the episode featuring Barb Edson for even more insights!

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Thanks, Barb Edson

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